Construction equipment catalog and quote requests for Hatoon Machinery
Hatoon sells heavy construction machinery to contractors across Saudi Arabia. The site publishes the catalog, the services around each machine, and a consultation path that starts from the equipment a buyer was reading.
- Industry
- Construction equipment
- Location
- Jeddah, Saudi Arabia
The problem
Contractors comparing reclaimers, stackers, wash systems, and parts washers need specifications before they ask for a price. A brochure page cannot hold a catalog of that depth, and a blank contact form does not tell the Jeddah sales team which machine the enquiry is about.
Product knowledge was stuck in phone calls. A buyer looking at a bucket wheel reclaimer or a fleet wash system had to explain the site, the brand, and the duty cycle, then wait for a specification to come back. Quotes on heavy equipment move slowly when the specification is not already on the page.
The solution
The build is a catalog the team can maintain: categories, brands, and product records with the specification written for the machine, plus service pages for delivery, consultation, and after-sales support. A consultation request sits with that catalog so the enquiry can name the equipment.
Technical guides sit beside the products. Maintenance in extreme heat, dust suppression, and wheel-wash troubleshooting give the site pages that answer the questions contractors already search, and they send those readers back to the machines Hatoon sells.
The same approach is how AppClust builds e-commerce and catalog modules.
Modules built
These are the records the Hatoon Machinery site runs on. Each one is content the team can update without a new design.
Module 1
Equipment catalog
Categories and product records for machinery, with brand, duty, and the specification a contractor needs before a call.
Module 2
Brand records
Manufacturer pages so a buyer can stay inside one brand, such as Benyuan, instead of hunting through a single long list.
Module 3
Quote and consultation
A request that follows the catalog, so sales receives the machine of interest with the enquiry.
Module 4
Services
Delivery, technical consultation, safety support, and custom equipment work, published next to the products they support.
Module 5
Technical guides
Articles on maintenance, dust control, and equipment troubleshooting that can rank and hand the reader to the catalog.
Module 6
Office and contact
Jeddah address, hours, phone, and email on the same site as the machines, so the next step is obvious.
Results
What the published site does for the business. These are operational outcomes of the build, taken from the live pages.
Specifications are on the product page
A contractor can read the machine before asking Jeddah for a PDF or a callback.
Enquiries can name the equipment
The consultation path is tied to the catalog, so the sales conversation starts from a specific machine.
Services are published with the catalog
Delivery, support, and consultation are part of the same site as the equipment, which is how Hatoon actually sells.
Guides give the catalog something to rank with
Maintenance and site-operations articles target searches that a homepage title cannot cover.